“Although the government had declared the recession was over, I still blamed the economy for flat-lined production in my dental practice in 2010. I had purchased the practice in 2004 with a dream of building a strong business, earning a good living, working three or four days a week and enjoying life. Six years later, financial problems and stagnant growth would make that dream an improbability.
“I bought into “the economy” from my office manager who had lots of reasons why she couldn’t schedule patients, such as “people are afraid to spend money” or “it’s the recession and people can’t afford it.” To make ends meet, I used business credit cards which were nearly maxed out. I could barely pay off enough each month to cover recurring expenses. I paid the staff, but frequently skipped taking a paycheck myself. The financial pressure was an ongoing source of stress.
“I received a magazine from Sterling which made interesting points about “employable” and “unemployable” staff. I also watched their free management DVD and realized I had a lot of “dragging anchors” in my office, especially at the front desk. I became a Sterling client to get my practice moving forward.
“Early on in the Sterling program, I dismissed the office manager who was the real reason production was flat, not the economy. Using Sterling’s personnel testing, I learned that many people who interview well cannot follow basic instructions. With Sterling’s help, I began to hire better staff. With the right person at the front desk doing the scheduling, people began to call back. Patients began to appear in the appointment book whom we hadn’t seen in a long time.
“Sterling did much more than help me hire the right staff. With the Sterling program, production increased by 24% from 2010 to 2011 and by another 19% from 2011 to 2012. I had four best-ever production months in 2011 and another two in 2012, each higher than the previous one. As for 2013, our year-to-date production is up over last year and we are on track to have another best-ever year for the practice. Additionally, I am now in control of the finances and I’ve been able to invest in remodeling my home. I’ve also gone on vacations. Neither would have been possible without the Sterling program.
“If any of this hits home to you, call Sterling at 800-933-7538 or click here for their free DVD and no-charge consultation. Sterling not only restored my dream for the practice, they are helping me achieve it.—K.C.