Success Stories

Now the Office Runs Smootly

“My story is a bit different than most you read here. While most dentists have a problem with attracting enough new patients, mine was just the opposite. New patients were waiting up to half a year to get an appointment and I had to improve my efficiency so I could get them in sooner.

“I completed my residency in 1992 and spent the next seven years as a military dentist.

Our Bottom Line has More Than Doubled and our Stress Level has Gone Way Down

"I graduated from dental school in 1988 and six years later opened my own office in Manteca, a city of 55,000 in California’s Central Valley, about an hour’s drive east of the San Francisco Bay.

"The practice wasn’t doing well. Richa, my wife and office manager, and I were managing by the seat of our pants, going from one problem area to another, which created a lot of stress both in the office and at home.

The Essence of What I've Gained: Improved Communication with Staff

Dr. Lewis G. Moss’ practice in rural Greenwood, South Carolina employs seven staff. He is a soft-spoken southern gentleman who wanted to be more efficient and improve the profitability of the practice. He became a Sterling client in February of 1998.

“We felt like there was room for improvement primarily in how the office was run, the management aspects of everyday operation. We were hoping to just improve things in general, be more efficient, make a little more and see more patients. I did the Sterling Executive Booster Program with my wife.

They Show You How to Manage Your Own Practice - Rather Than the Practice Running You

"My general dentistry practice is on the ‘big island’ of Hawaii, quite rural. We are very close to all the five-star resorts that you see on TV with the Masters Golf Tournaments and the Ironman Competition – we are right there. Our patients are from the agricultural, ranching and hotel industries, primarily.

“I’ve been practicing here for about ten years now and in November of last year, about ten months ago, I opened my own office. Prior to that I was about 30 minutes away working for another doctor.

Now I Love it! I'm Having the Time of My Life!

Dr. Larry Cross has been in orthodontic practice since 1979 in Clovis, California, a community of about 70,000. Prior to that, he practiced general dentistry for twelve years in Fresno.

“For about the last ten years I’d been looking for solutions to unknown problems in my practice. I knew that things were not going the way that they should, but I didn’t know why or where I should really be going.

Now I Have Both the Knowledge and Intention to Succeed

“I graduated from the University of Detroit in 1988 and have been practicing in Detroit ever since. I had come to a crossroad as to the direction in which the practice needed to go.

"I had gotten my credentials in implantology and so was transforming my practice from a general to an implant practice. But I had come to the end of my rope because I didn’t know how to take it to the next level.

Now, When Hiring, I no Longer Feel that I Have to Cater to Whatever the Applicants Want. I'm the Boss and I tell Them What I Want

"I have been a Sterling client since 1996. During this time I have seen how the program works both in turning around an existing practice as well as in starting a brand new one.

"I graduated from dentistry school in South Carolina in 1991 and, after serving a year of residency, opened up my own practice in Charleston. It wasn’t going well.

"I had all the wrong people working for me. I had to deal with a constant refrain of 'I need a day off', 'I need extra money' and 'I can’t work today.' I couldn’t get any work done because they were walking all over me.

I Finally Achieved Financial Freedom

“I started taking courses in cosmetic dentistry right after I got out of school in 1985 and now have a cosmetic/restorative practice.

"I was quite successful in the technical aspects of the profession. I am a lecturer on different types of cosmetic procedures for different companies and frequently have doctors coming into the office to watch my procedures. I’m also part of the mentoring program at the University of Minnesota, working with second and third-year dental students.

The Most Amazing Part is that I Treat Patients an Average of Thirty Hours per week. My Net Income has Increased by Three Times, and I Work Less Than I did When I Started!

"In the fall of 1992, I purchased a one chair dental practice from a retiring dentist. I had one employee who operated as my receptionist and assistant. My goal was to build the practice and expand it by working 50 – 60 hour weeks. This was my way of expanding my practice.

"After struggling and experimenting with this method for five years, I decided to phone a friend whose practice was booming at an incredible rate. I asked him how it was that he was doing so well? What was I doing wrong?

We Really Didn't Have any Time to Enjoy our Life. Now we Do

Greg Bixby, DDS, practices in Salida, Colorado, a small rural town in the middle of the Rocky Mountains about 75 miles West of Pueblo. He’s been a Sterling client since May of 1998 when he did the Executive Booster Program.

“I was already very successful money-wise, and I lectured nationally. But I wanted an associate. Everyone I interviewed, if they were right out of school they wanted the sky and if they weren’t just out of school they weren’t real sharp. So I had this dilemma.